On Tuesday 28th May 2019, we hosted Brand Kenya and over 50 bloggers at the iHub, Nairobi. as we discussed how bloggers and creatives could work with Brand Kenya to ensure Kenya has a good image internationally.
The aim was to build strong ties with bloggers, influencers and content creators to help drive a positive narrative of the country’s brand. As a result, Brand Kenya would use new media to bring aboard bloggers as Kenya’s goodwill ambassadors to generate positive content about the country and create visibility around the Brand Kenya Board projects.
The MC for the evening was Samuel Mbugua who moderated a panel consisting of Brand Kenya Board members. They consisted of:
- Eunice Muthamia- Director BKB
- Mulei Muia – Director BKB
- Michael Mandu- Director BKB
- Floice Mukanana- CEO, BKB
Speaking at the event, Brand Kenya CEO MS Floice Mukabana emphasized on the importance of national branding and how effective communication made all the difference. She also sensitized bloggers on the need for ownership, accountability and responsibility for the strides the country as made.