Site ranking basically refers to a website, blog position on the search engine result page. For this to happen, there are always key factors that influence websites ranking from page relevance, quality of backlinking, and so forth.
Good site ranking helps you gain more traffic for your page. The higher a page ranks in the search results, the higher the chance is that the searcher will click on this result which in the end increases traffic for your website.
Ranking can as well vary depending on language, country of origin, and even the search engines, for instance, using Google search, you will likely rank higher than other sources.
What influences site ranking
Site rankings are mostly influenced by Search engine optimization (SEO). All search engines calculate their search results for keywords using highly complex algorithms. The individual ranking factors and their weighting within the ranking calculation are influenced by a number of factors from the Number of backlinks, URL structure, page load time, usage of keywords, site map and internal linking, and other factors.
While SEO ranking is an essential part of blog marketing, it remains a nightmare for most content creators. You can easily turn your SEO knowledge into a process that generates long-term success. Most importantly, SEO requires more patience, but once you get that off your neck, it will pay off hugely.
We have compiled some key takeaways to improve your site ranking:
1. Publish Relevant Content
Quality content is the number one driver of your site rankings, and there is no substitute for great content. As you identify your niche, focus on writing quality content too, good content increases site traffic, site authority, and even your site relevance.
It includes having the right keyword for your website.
While placing keywords for your website, have a few questions in mind, for instance:
- Is it possible for me to use part of the keyword phrase in my page URL?
- Should I use part of the keyword phrase on my page title?
- Should I use part or all keyword phrases in my headings and subheadings?
Once you have all these questions are answered, you will be able to pick what works best for your site ranking.
Secondly, besides page URL, title, and headings, content is also a key part of search engine optimization. Repeat your keyword phrase several times throughout the page once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Highlight your headings in italics adds more emphasis to your content.
Ensure your writing is as natural as possible so that your readers can understand it better, this will largely increase your site ranking.
2. Update Your Content Regularly
Regularly update content on your website as much as you can. With time it will consequently improve your site’s relevance, so be sure to keep it active.
3. Use Metadata
Metadata is using data to describe other data. When designing your website, You should note that each page contains a space between the tags to insert metadata, or information about the contents of your page.
There are three types of metadata: they include:
–Description metadata and keyword metadata.
Title metadata is responsible for page titles which are displayed at the top of a browser window and as the headline within search engine results.
Description metadata, on the other hand, is the textual description that a browser uses in your page search return. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option. At the same time, Keyword metadata are a specific type of meta tags that appears in the HTML code of a Web page. The keywords help search engines to identify the topic of your page.
Use outbound links Outbound linking is one way you can increase the credibility of your website. Outbound links are links that direct you elsewhere. Outbound links, or external links, are links embed on your site that connects readers from your site to other related sites across the internet space. Outbound links are used to verify facts, backup sources, or point people toward resources that they need beyond your blog.
If you let people follow other links from your blog is more like votes, it gives them more confidence, thus increasing their authority. The links increase your site relevance by giving clues to crawlers about your industry, the problems you are to solve and how relevant your page is.
5. Use alt tags
alt tags are important for your site ranking; they allow search engines to locate your page, which is key, especially if you use text-only browsers and screen readers. While uploading your content, consider describing your visuals using alt tags.
These are only a few of the many methods for improving your search engine ranking. There are tons of other ways on the internet that can still help you achieve your site ranking goals. Do you like this article? Like our page for more such insights.