Writing good content has always been key but how do you go about it? what should you do to make content to build your brand strong enough?
Whether you are creating for business or a personal blog, it is always important to have quality content to attract an audience.
Good content also builds authority while improving your websites overall online ranking. In this article, we will highlight some of the key elements of good content.
Five key elements of good content
While creating content, make sure you are as original as possible.As a reader, the last thing I want to read is content I read somewhere else however creative or good it was and if this happens, your blog will be affected.
Original content is always always carry a type of genuine enthusiasm that doesn’t come with copied content. Copied content will also have your readers doubt your credibility.
Google and other search engines also penalize websites that duplicate content and once you fall in the spam category, that will be a blow to your blog.
Use strong and active headlines
A headline is like the cover page of your book, if it;’s not so attractive or doesn’t bring out the curiosity to read it then, it will stay on the shelves.
Good content deserves a better headline to connect with the right people. Potential readers use headlines to interpret the value of content which helps them decide on reading to have more information.
As you pace for a surge in clicks, make sure the headline and content align, most readers hate click baits.
Focus on providing value rather than quantity
Is your content focused on the value you want to give? If your blog is about offering solutions to customers then have your content focused on that. Be resourceful and actively work on resolving any issues that might come up.
Customers, like anybody else, go where they are appreciated and given the most attention. If you solely focus on providing solutions to their pressing pain, you will attract more and more on your site.
Create engaging content
An engaged audience will always look forward to a new post every day and you wont eben force them to subscribe like the way some us do with with our YouTube introductriy messages.
All you need to is, include questions in your posts or leave them in suspense but in a good way. From there, they will formulate questions to answer your puzzle or anticipate to see your next for a possible continuation.
Alternatively, to have an engaging audience, you also need to work on a promising introduction. Ther are a number of blogs who adopted this technigue on socil media that still sells out crazy. Using visuals is the most easy way to get away with these, you will have people coming up with all sorts of answers to fit whatever you have shared.
Write short and quality content.
A longer blog post is likely to axhaust your topic and feed the reder with all the necesary parts you want shared but it doesnt mean it’s clear.
Focus on writing short and precise blog posts that the reader will easily relate with and is able to solve their questions. You can still provide answers with a short answer and leave your readers as satisfied s possible.
Lastly, never be in a hurry to put up content just for the sake of timelines. Research on good and catchy headlines that will catch the reader’s attention first hand. Also, consider investing in good grammar and organization.