As you may well be aware, Safaricom launched BLAZE Kenya last month. In its newness, the full scope of BLAZE is still a mystery to some people, and even to some youth. This would be particularly unfortunate because this is the age group for which the platform is made.
We’re seeking to demystify BLAZE. Join us for an engaging panel discussion this Thursday, 23rd June 2016, at Nailab, where we’ll talk about Safaricom’s new platform.
Topic: “Move over Millenials, Here Comes Kenya’s Generation Z”
Be a part of the conversation, which will be led by a dynamic panel discussing what brands need to do to deeply connect with this rapidly growing segment, enjoy relevance and how they can address their social and economic needs in a largely digital landscape.
The Safaricom team will give us first hand insights into Africa’s first telecommunications sub-brand for the youth – BLAZE Kenya – and why it’s strategically positioned to transform the way the company relates with Kenyan youth.
Panel
Andrew Riungu – Manager Consumer Insights and Research, Safaricom
Andrew is a researcher passionate about people and human behaviour, Andrew’s work on the BLAZE campaign gave him first-hand exposure to the tenacity, courage and drive of Kenyan youth across the country.
Marion Wanyoike – Senior Manager, Youth Segments, Safaricom
Marion believes in the power of co-creation, having seen how the partnership between brands and consumers can result in amazing results
Magunga Williams – Writer, Blogger and Online Bookstore Owner
Magunga began his wildly successful blog magunga.com while still in university. Now 25 years old and living off of his writing, he also owns one of Kenya’s biggest online bookstores that curates, sells and promotes African literature.
Muthoni Maingi – Digital Manager, Consumer and Enterprise Business Unit, Safaricom
She’s a passionate believer in the power of the mobile phone and the Internet to transform people’s lives. For her, the combination of the two provides true meaning and value to everyday interactions and connections.
More Details
Event Date: 23rd June 2016
Time: 5.30pm to 8.30pm
Venue: Nailab – Bishop Magua Center 4th Floor Ngong Road
Entry is free. Register here and join us to learn more about BLAZE Kenya and what it means for the youth.