A landing page is a distinct webpage that is hyper-focused to convert your visitors into sales leads or into a consumer of your goods.
If you’re a consumer of online goods or content, you must have come across a landing page. This is notorious with e-commerce sites and marketers know well how easy it is to manipulate a human mind.
They make relatable features and let you feel like your life depends on it for the next move. I recently bumped into an ad by one of the veteran driving schools around the city with that said ” Hospital ceilings are boring, sign up for professional classes”. I was definitely awed. Nobody will miss this once you relate to those snow-white ceilings.
You might be wondering what would make those boring fill-in forms on the websites would turn a customer is a sales lead but they do.
Look at it this way, I relate to cakes so we will work around a cake example. Your daughter asks for a cake and because you were not planning to leave the house you decide to get one of those cake houses online. When you finally land on one, you see they have a 20 per cent discount on sign-up or they will do free delivery for a first-time customer. Would you skip that?
It’s unquestionably impossible. That’s how landing pages convert you into a lead.
How can a marketer use a landing page to boost sales?
First, you need a top-notch landing page that will attract leads at first sight.
Create a landing page for every campaign you run
You can still have a single landing page for all your campaigns if you need to but creating one that is personalized to your campaigns, makes it easy for people to find more information about your brand. This will boost results for your campaign.
This is common with phone companies. They always come up with a different campaign landing page for every product they launch so it’s easy to monitor results for each of the products they release.
Use landing to provide customer segments with custom destinations
Landing pages make campaigns effective regardless of the platform you are running them on. You can add an easy landing page to your campaign to explain the benefits of the product you’ve posted. You can as well combine different strategies in your landing pages.
Use landing pages for your email marketing
Email marketing works best with your current subscribers.
An email marketing study by leadpages.com shows that email marketing campaigns have an ROI of 4,200 per cent which means you achieve $42 for every $1 you spend on the campaign.
Depending on what you are selling, you can dedicate an entire email with offers to your subscribers.
You can as well use landing pages to build your subscriber base while making leads.