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Digital marketing typically encompasses all marketing efforts that use electronic or digital channels such as search engines, social media, email and other social networks

For your brand to be competitive, digital marketing has to be the core strategy of your business.  With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your business campaigns more easily and on a budget.

One great advantage that digital marketing drives is the ease to track and measure your results. Digital marketing lets you create engaging campaigns using content that can be shared from user to user.

Digital marketing trends to watch out

1.Good content still matters

Content is an essential aspect of digital marketing. The quality is always going to matter with more emphasis on the context and targeting. It’s more important to ensure a site has fast speeds, useful links, and well-written content tailored to suit the specific target market.

2. Chatbots will dominate customer service

Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible. Over time, as the system collects more data insights, the AI learns more about the customers, making it possible to offer a continuously-improving service. Bots allow users to get personalized, focused interactions without pulling too much from limited human resources.

3. Video marketing is key

Text-based content is great but it simply can’t compete with the power of video. Especially when it comes to trying to sell products and services online.

According to Statistics by digital marketing institute, 70% of consumers have shared a brand’s video. While 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.

Additionally, 72% of businesses believe video content has improved their conversion rates. People are watching more video than ever before especially with the high mobile penetration.

4. AI will transform the digital marketing landscape

Machine learning is becoming part of daily marketing tools in the marketing sector. There is an increasing number of agencies that have invested in AI and machine learning tools in recent years. For instance, the smart campaigns and automated bidding strategies that marketing agencies have adopted.

Machine learning software manages all aspects of a campaign through statistical learning methods and bid management. Resulting in an impressive increase in conversions.

5.Omnichannel marketing is Vital

Omnichannel marketing is the practice of marketing across multiple platforms, including email, apps, social media, and your website blog.

This is typically an approach enables businesses to connect with customers on more digital touchpoints, effectively offering a better user experience.

It also delivers a seamless, consistent voice and cohesive brand message across all channels, which lets you as a marketer generate much better results.  Ultimately, omnichannel marketing will enhance the customer journey, giving them a reason to come back for more.